Chapter 2
Web Publishing Fundamentals
Web publishing offers distinct advantages over print
Timely content
- Websites can be updated continuosly, while print publications are only as current as their date of publication.
- To keep visitors on your site, always supply timely, changing material.
Connectivity
Web pages offer the opportunity of connecting with the audience
Two main ways to interact and gather information:
- Email link
- Forms
Build into your web pages simple and convenient ways for your users to connect with you.*
Reduced production costs
- Web publishing is more cost effective than print.
- Colorful designs, photographs, and text can be included in a Web page for considerably less cost.
Rapid and Economical Delivery
- Distributing information via the web can be much faster and less expensive
- With the same immediacy and cost, the Web can reach both global and local audiences
- Consider the Web when the need exists for economical and rapid distrobution of information
Basic Design Principles
- Three things to consider when designing a successful web publication that will leave a distinct impression:
- Balance and Proximity
- Contrast and Focus
- Unity
Balance and Proximity
Arrange web elements symmetrically (centered and balanced) to suggest a conservative, safe, peaceful atmosphere
-Avoid too much symmetry
Arrange Web elements symmetrically (off balance) to create a fun, energetic mood.
Proximity (closeness) is closely associated with balance
Elements that have a relationship should be placed close to each other
White space can help define proximity and organize Web page elements
Contrast and Focus
Contrast is a mix of elements to stimulate attention
- use different text styles, colors, and size
Focus
- is the center of interest or activity
- A web page needs a focal point
- This is where you want your visitors to focus their attention
Create web pages with contrast to elicit awareness and establish a focal point.
Unity
Web pages and web sites need unity, a sense of oneness
Create unity with consistencty and repetition across your web pages
Aligment is the arrangement of objects in fixed or predetermined positions
Choose one method of alignment and use it regularly
Writing for the Web
Web text frequently grabs a reader's attentions
